About us

“Strivers achieve what believers believe.”


It was the 10th of october in 2014 when we were sitting in our living room having a drink and listening to some music. The table was full of printed images, sketches and pencills. We were showing each other what we really liked in fashion and what we couldn’t find in any store. So we decided to design our own clothes. That’s when we started to sketch our name and logo. We wanted something new and that’s why we came up with the idea of ‘nouveauté’, which means ‘something new in the market’ in French. As we’re Dutch we couldn’t pronounce it very well, so we started writing it down in different ways. We wrote ‘nouveauté’ as NUVUTÉ and all knew that this had to be our brand name.


From that moment we kept sketching, designing and doing our own thing. People started liking what we did and we got a lot of love and support from friends and family. A few months later we started selling our own t-shirts and caps.


For now we just want to keep doing what we’re doing and grow as a brand. We’re full of ideas and we can’t wait to show more of our designs in the future.